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Product Director (Senior Manager), Market Access Marketing, TAR-200

Company: Disability Solutions
Location: Horsham
Posted on: May 9, 2024

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Marketing Access Marketing, TAR-200 located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Product Director will oversee the development and implementation of market access strategies supporting TAR. In this role you will shape market access strategies across channels to drive access, affordability, and persistency for TAR patients, as well as drive field execution of market access messaging. The Product Director will work closely with multiple functions including Strategic Customer Group (SCG), Government Affairs, Policy and Advocacy, Franchise Marketing, Sales, Sales training, Business Analytics, Medical Affairs, RWV&E, R&D, and outside vendors to effectively execute key commercial activities. Position Description:

  • Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
  • Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with: Global Commercial Strategy Organization, Sales, Sales Learning & Development , Medical Affairs, and key internal partners
  • Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
  • Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
  • Pull through of field facing strategies and tactics
  • Partnering with Patient Advocacy Groups to explain the potential benefits TAR brings the community

Keywords: Disability Solutions, Philadelphia , Product Director (Senior Manager), Market Access Marketing, TAR-200, Advertising , Horsham, Pennsylvania

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