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Group Product Director, Medical Education Marketing, GU Portfolio

Company: Disability Solutions
Location: Horsham
Posted on: May 9, 2024

Job Description:

Johnson & Johnson is recruiting for a Group Product Director, Medical Education Marketing, GU Portfolio located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Group Product Director (GPD), Medical Education Marketing will lead all aspects of GU Medical Education Marketing & Strategy across the brands in the U.S. GU Cancer market, in close partnership across Prostate and Bladder Marketing teams. This individual will be responsible for a small team of marketers focused on medical education for HCP, Advance Practice Provider and Population Health Decision maker audiences. This person will be accountable for meeting key strategic objectives of each brand, and contributing to revenue performance in the U.S. Responsibilities The GPD will be directly responsible for all "Above Brand" aspects of the GU medical education strategy including in line brands and future GU brands. The GPD will be responsible for strategies to advance in line brand performance through medical education and prepare for future GU brand launches. This individual will also be responsible for partnering with the GPD Professional Promotion and GPD TLL for cohesive brand messaging across channels and KOL strategy. Additional responsibilities will include, but are not limited to, the following:

  • Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals aligned to Medical Education
  • Ensures medical education strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners.
  • Lead team development of speaker bureau training and supportive structural framework development to support medical education brand strategies
  • Strategic lead of GU advisory boards, analytics, and market research to generate insights for medical education marketing initiatives in partnership with the insights and analytics team
  • Manage Medical Education budget, including team budget management
  • Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct report.
  • This individual must demonstrate strong leadership presence through influencing without authority with high-level management, detailed orientation, and excellent strategic thinking. This position requires extensive interactions with multiple internal and external stakeholders.

Keywords: Disability Solutions, Philadelphia , Group Product Director, Medical Education Marketing, GU Portfolio, Advertising , Horsham, Pennsylvania

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