Senior Manager, Americas Solutions Marketing
Company: Acronis
Location: Philadelphia
Posted on: January 27, 2023
Job Description:
Acronis is a world leader in cyber protection-empowering people
with cutting-edge technology that enables them to monitor, control,
and protect the data that their businesses and lives depend on. We
are in an exciting phase of rapid-growth and expansion and looking
for a Senior Manager of Consumer Solutions Marketing who is ready
to join us in creating a #CyberFit future and protecting the
digital world!
As part of our Product and Solutions Marketing organization and
reporting directly to our Vice President of Product Marketing, this
highly visible, global role will be serving as half solutions
marketing lead and half product marketing lead. You'll look after
our marketing strategy and execution for all things consumer
segment, and our Cyber Protect Home Office product (former "Acronis
True Image").
Every member of #TeamAcronis has an instrumental role and impact on
the success of Acronis' business, so we are looking for a
highly-motivated individual who thrives in a fast-paced,
high-volume and rapidly changing work environment. The ideal
candidate for this position will not only possess the skills and
experience required but will also possess a positive attitude, the
ability to solve complex problems and collaborate across a dynamic,
global team. Just like every position at Acronis, this person will
embody all of our company values: responsive, alert,
detail-oriented, makes decisions, and never gives up.
WHAT YOU'LL DO
- Act as regional solutions marketing lead for all of our target
audiences and our full portfolio of products in the Americas
region
- You will work hand-in-hand with the Regional Marketing and
Sales leads on marketing strategy, plan, and execution, represent
the company at meetings and conferences in the region, and ensure
business success for campaigns, events and sales at a regional and
country and often, local level
- Serve as the voice of the region back into Product and Solution
Marketing as it is critical that the global team gets insights into
the technology trends, challenges, competitive landscape, and
unique market differences to build global messaging with broader
relevance
- Collaborate closely with your peers in global product, segment
and ecosystem marketing; It will be critical to be up-to-date on
all company news, product updates, new integrated solutions, and
segment-focused initiatives to be able to help integrate
initiatives at the global and local level
- Content; Author, video, record, review, present, evangelize,
demo and generally own the messaging and content for marketing,
channel, etc in region. You'll often be taking global messaging and
content and 'regionalizing' it for execution. Sometimes you will
own and drive content for events, campaigns, and sales plays
specific to only the region, drawing from source content that is
global. And you'll do lots of review/approve work to ensure we
deliver with quality and consistency
- Plan; While you will contribute to a broader marketing plan
owned by the Regional Marketing lead, you will be responsible for
creating and recommending portions of the plan regarding content,
potential winning sales plays, and helping to select/prioritize the
right global activities for additional execution within region to
help drive the numbers
- Represent marketing at a technical level - including
trainingUnlike your campaign, digital, partner and field marketing
peers, you will be the go-to person to on questions regarding
products, solutions, features, competitive differences, and
expected to personally drive demos at shows and engage partners and
customers when called upon. At times, you may be asked by your
regional marketing peers or the local sales teams to offer and
conduct training
- Meet with partners and customers, building close relationships
in the fieldWith your common mission, it is expected to join in
external meetings and regional sales and marketing internal
planning sessions to propose, contribute, commit, and then bring
back this insight into the global team
- Work within our operational processes and system to ensure work
is documented, tracked, measured, and reported onYou'll bring some
best practices from prior experiences, and work with your virtual
team to help ensure business targets and KPIs for the company's
investments are met
WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS
- 10+ years of Product and/or Solutions marketing experience
within the IT industry, with B2B experience required, B2C a big
plus
- Segment experience with Service Providers, especially MSPs
required, as well as the IT needs of the different end customer
markets from SMB through Enterprise. Knowledge of complex Channel
environments a strong plus
- Experience with SaaS and within the cybersecurity market
required. Strong knowledge in backup and disaster recovery markets
a closer
- Experience working in the Field with knowledge of commercial
relationships and sales organizations and processes
required
- Front-line manager experience at an established high-tech
company preferred with an understanding of planning, resourcing,
budgeting, handling dependencies, long-term roadmaps, Agile
environments, project management, virtual teaming, and global
markets
- Successful track record of cross-functional, cross-company
collaboration
- Comfort with high levels of ambiguity and proven ability to
have impact and influence a highly virtualized, matrixed, global
team
- A self-driven, self-starter requiring minimal supervision, able
to accept a mission and goal, and create plans and reports to share
progress
- Strong problem solving and executive presentation skills
important with ability to present to partners, analysts, blog under
your own byline, and prior experience taking the stage at major
events
- Experience working across tech and business teams, representing
the voice of the customer and partner, and finding creative ways to
engage and get feedback is especially important
- High energy and enthusiasm - the type that is contagious with
its potential
- Outstanding communications skills - written, presentation,
verbal
- Travel will be international and may be 25% or more, according
to company health and safety policies
- US Native English fluency required. Spanish, Portuguese and/or
French as additional languages is a strong plus
WHO WE ARE
Acronis is revolutionizing cyber protection by unifying backup,
disaster recovery, storage, next-generation anti-malware, and
protection management into one solution. This all-in-one
integration removes the complexity and risks associated with
non-integrated solutions and offers easy, complete and reliable
data protection for all workloads, applications, and systems across
any environment-all at a low and predictable cost.
Founded in Singapore in 2003 and incorporated in Switzerland in
2008, Acronis now has more than 2,000 employees and offices in 34
locations worldwide. Its solutions are trusted by more than 5.5
million home users and 500,000 companies, and top-tier professional
sports teams. Acronis products are available through over 50,000
partners and service providers in over 150 countries and 26
languages.
Acronis is an equal opportunity employer. All qualified applicants
will receive consideration for employment without regard to age,
ancestry, color, marital status, national origin, physical or
mental disability, medical condition, protected veteran status,
race, religion, sex (including pregnancy), sexual orientation,
gender identity or expression, or any other characteristic
protected by applicable laws, regulations and ordinances
#LI-MC1
Keywords: Acronis, Philadelphia , Senior Manager, Americas Solutions Marketing, Advertising , Philadelphia, Pennsylvania
Didn't find what you're looking for? Search again!
Loading more jobs...