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Associate Director, Global Ecosystem Partner Experience Marketing - 12-month Fixed Term

Company: EY
Location: Philadelphia
Posted on: January 27, 2023

Job Description:

At EY, youll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And were counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.The Associate Director, Global Ecosystem Partner Experiential Marketing leads a team of marketers focused on supporting the experiential marketing activities across EYs ecosystem and key global alliances. This role will be responsible for marquee events promoting FYs brand and message to customers, prospects, and influencers. The role has budget responsibility across multiple global events and will work closely with the ecosystem partner marketing teams to align to the business goals of each alliance as well as the Global Director of Strategic Events and Experiences.The role requires an experienced marketer who can translate EYs Global Partner Ecosystem business priorities and trends into dynamic experiential marketing strategies and programs. The position requires a resilient and innovative leader with an outstanding ability to influence and build collaborative relationships across BMC teams, key stakeholders across the business, service lines, fields of play, and sectors.Essential Functions of the Job:

  • Lead the creation of scalable experiential marketing programs that drive brand awareness and demand generation, aligned to Global Alliances priorities and growth strategy
  • Set the vision for compelling brand moments, event presence and program experiences
  • Bring innovation and best-in-class marketing practices to Global Ecosystem Partner marketing teams
  • Build strong relationships with key stakeholders across EY
  • Maintain and manage strong shared resources relationships with the extended experience team to execute the program(s): outside agencies, internal creative teams, meetings, and events, etc.
  • Manage speaker support, scripting, rehearsals, and production support as required
  • Develop a consistent immersive brand experience throughout all aspects of the program, including venue branding, scripting, videography, and other onsite content, staging and design.
  • Partner with the public relations, analyst relations and social media teams to amplify the programs
  • Collaborate with the larger team to drive pre and post program communications and nurture streams
  • Support the creative ideation process and program strategy with client(s) and engage the right team of internal and external agencies to execute on the plan/brief
  • Support strategic initiatives that enable strong Alliance relationships that supports EY revenue growth
  • Oversee some BMC financial management operations, ensuring compliance with EY planning, quality, and risk management processes
  • Play an instrumental role in building and supporting the broader Global BMC alliances team and the Global Strategic Events & Experiences teamKnowledge, Competency and Skill Requirements:
    • 12-15 years of related work experience
    • Sense of humour and can-do attitude
    • Expertise in developing and executing best-in-class experiential marketing competencies
    • Able to manage multiple workstreams simultaneously
    • Executive presence and strong relationship management skills
    • A startup mentality with a bias toward action and the ability to flex in a fast-paced environment
    • Ability to influence and manage senior level stakeholders effectively, build consensus in a dynamic environment, gain support and sponsorship to deliver best-in-class programs
    • Proven track record in creativity and innovation
    • Detail-oriented, with excellent financial acumen, and negotiating skills
    • Outstanding visionary leadership and management skills with the ability to motivate professionals across multiple networks, enable creative thinking, inspire innovative action, and proactively coach and develop a global team
    • High performer with strong project management and organizational skills, detail orientation, ability to work independently and collaboratively in a virtual environment, and experience influencing and building relationships with diverse stakeholders
    • Excellent and effective communicator who asserts own ideas and has exceptional ability to inspire and engage teams and senior leadership
    • Effective, adaptable, and proactive program manager partnering with diverse stakeholders to execute against project plans, anticipate risks and address challenges
    • Be a point of integration; connect all facets of the business when initiating, developing, and implementing marketing and communications projects
    • Gather internal and external feedback to generate meaningful, actionable information that helps drive change and continuous improvements across the organization
    • Ability to understand EYs business; effectively navigate EYs and BMCs matrix organization to access, inform and engage the right people at the right time
    • Demonstrate knowledge, skills and abilities concerning global business fundamentals, ethics, competitive analysis, and cross-cultural/geographical sensitivities
    • Ability to challenge views and perspectives, influence, and lead change at a leadership level
    • Knowledge and experience with A/V, and online event platforms and tools (web/mobile) for digital, live-streamed, and in-person events
    • Significant travel requiredJob Requirements:Education:
      • Bachelors degree in Marketing or Communications (or equivalent area of study or experience)
      • Masters degree a plusExperience Requirements:
        • Experience managing complex global field marketing programs
        • Experience in designing and delivering world-class creative marketing and communications programs
        • Experience working as part of diverse and virtual high-performance team
        • Generating and managing marketing qualified leads
        • Experience of navigating complex global organizationsWhat we offerWe offer a comprehensive compensation and benefits package where youll be rewarded based on your performance and recognized for the value you bring to the business. The salary range for this job in most geographic locations in the US is $000 to $000. The salary range for New York City Metro Area, Washington State and California (excluding Sacramento) is $000 to $000. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options. Under our flexible vacation policy, youll decide how much vacation time you need based on your own personal circumstances. Youll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
          • Continuous learning: Youll develop the mindset and skills to navigate whatever comes next.
          • Success as defined by you: Well provide the tools and flexibility, so you can make a meaningful impact, your way.
          • Transformative leadership: Well give you the insights, coaching and confidence to be the leader the world needs.
          • Diverse and inclusive culture: Youll be embraced for who you are and empowered to use your voice to help others find theirs.If you can demonstrate that you meet the criteria above, please contact us as soon as possible.The exceptional EY experience. Its yours to build.EY - Building a better working worldEY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.EY is an equal opportunity, affirmative action employer providing equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.EY is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and either need assistance applying online or need to request an accommodation during the interview process, please call 1-800-EY-HELP3, type Option 2 (HR-related inquiries) and then type Option 1 (HR Shared Services Center), which will route you to EYs Talent Shared Services Team or email SSC Customer Support at ssc.customersupport@ey.com .

Keywords: EY, Philadelphia , Associate Director, Global Ecosystem Partner Experience Marketing - 12-month Fixed Term, Advertising , Philadelphia, Pennsylvania

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