Marketing Associate

Company: AEG
Location: Villanova
Posted on: January 27, 2023

Job Description:

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LEGENDS Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises - offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

THE ROLE The Marketing Associate will be an integral member of the team, assisting in the development and execution of multi-channel marketing campaigns aimed at increasing fan engagement, driving ticket sales and increasing donor spend, frequency, and retention. We are looking for a self-starter, who is confident in his/her abilities, and can manage multiple priorities. This individual should also be able to balance strategic problem solving with thought-provoking creative thinking.

ESSENTIAL FUNCTIONS

• Assist in the development and execution of marketing plans designed to increase alumni engagement through digital, social, and direct marketing campaigns, with an ultimate goal of increasing donor spend, frequency, and retention.
• Develop fun and engaging campaigns aimed at generating sales and increasing attendance for our ticketed sports (Women's Basketball, Men's Basketball, Football & Men's Lacrosse).
• Maintain awareness of new and developing trends and best practices across email and social.
• Utilize a data-driven approach to consistently optimize campaigns and inform future decision making.
• Work with other areas within Villanova Athletics to seek out compelling stories and content to share with Villanova Athletics supporters.
• Ensure projects stay on track by handling multiple moving pieces simultaneously from origin to execution.
• Assist with writing, designing, developing and distributing various marketing deliverables, on an as-needed basis.
• Continuous evolvement of the marketing plans is a must.
  
  QUALIFICATIONS To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • Bachelor's Degree or equivalent experience.
  • 1-3 years marketing experience (sports or hotel industry preferred).
  • Desire to think "outside the box" generating new and innovative content and tell the story of Villanova Athletics in a dynamic way.
  • Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally.
  • A self-starter who can work independently or collaboratively with a team of creators and project managers.
  • Ability to work in a team-oriented environment
  • Highly detail-oriented, motivated self-starter with strong organizational, analytical and problem-solving skills.
  • Intellectual curiosity and a drive to improve.
  • Proficiency in Adobe Creative Suite and Adobe Campaign email platform a plus. COMPENSATION Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.
    
    WORKING CONDITIONS Location: Hybrid The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus. Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

Keywords: AEG, Philadelphia , Marketing Associate, Advertising , Villanova, Pennsylvania