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Social Media Manager

Company: LTK (formerly rewardStyle & LIKEtoKNOW.it)
Location: Philadelphia
Posted on: November 26, 2022

Job Description:

Location: This is a fully remote position with some travel to Dallas, NY and LA required. If you are located near one of our LTK offices, come have a coffee when you want to socialize!
Job Purpose
LTK (formerly Like.to.Know.it and RewardStyle) is looking for a strategic and dynamic Social Media Manager to help us grow and scale our organic presence on @shop.ltk TikTok, Instagram, and other emerging social channels. The person in this role must have demonstrated experience leading strategy for TIkTok and Instagram at a brand or agency, be skilled at creating short-form video, a portfolio of work that has generate business results and created buzz. You must be nimble and eager to scale the LTK brand in a complex and evolving environment and excited to concept and produce social-first campaigns and respond in real-time to cultural moments. You are a self-starter, creative thinker, and are always up-to-date on the latest trends. (Bonus points for experience in the fashion, home, beauty or wellness space.) This role reports to our Sr. Social Media Manager.
Responsibilities

  • Lead TikTok emerging social media channel strategy in partnership with Video Strategy Manager and Sr. Social Media Manager. Must be skilled in adjusting content strategy in real-time based on channel performance, cultural moments and world events.
  • Daily, weekly and monthly reporting on TikTok channel performance along with other emerging social media channels (traffic to LTK app + revenue generated). Provide actionable analysis and insights to consumer marketing leadership to shape content strategy.
  • Ideate on innovative and engaging content ideas in daily pitch sessions in order to create daily content that scratches a cultural itch, boosts engagement and makes LTK part of the cultural conversation.
  • Daily interaction with LTK's most valuable audiences, our LTK creators and shoppers, through community management and casting outreach.
  • Daily posting on TikTok with additional responsibilities on Instagram, Facebook and Pinterest (includes some nights and weekends).
  • Design assets / write copy for short-form content as needed. (Graphic design background and social-first portfolio strongly preferred.)
  • Develop and maintain excellent working relationships with all assigned levels within and outside the company.
  • Plan, organize and prioritize multiple assignments and projects.
  • Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
  • Must be comfortable navigating ambiguity and have the ability to develop tasks and work assignments based on sometimes vaguely defined objectives.
  • Willing to work outside of normal business hours for posting and monitoring social media.
    Skills And Qualifications
    • Proven track record in creating assets for social channels that led to measurable business impact. (Digital portfolio of social media copywriting and creative design assets required.)
    • Expert-level knowledge of organic social channel functions, including platforms, community management, measurement and attribution tools
    • Ability to analyze quantitative and qualitative data and make content strategy pivots based on channel performance.
    • Videography skills with a focus on socially-native content.
    • Full in-platform editing capabilities including sound transitions, filters and graphics
    • Proficiency in copywriting such as caption writing and hashtag strategy adhering to best practices.
    • Passion for pop culture, current events and trends in home, fashion and beauty required - including general awareness of what's trending on each platform.
    • 3-5 years social media planning experience as social media manager
    • Experience using short-form editing apps such as In-shot, along with Adobe Photoshop, Illustrator, InDesign, and After Effects.
    • Self-starter with focused work ethic and strong organizational skills
    • Bachelor's degree in related field or equivalent experience
    • Executive presence and strong presentation and writing skills
    • Experience or familiarity using social media scheduling and community management tools such as: Sprinklr, Sprout Social and Hootsuite
      What's in it for you as an employee of LTK?
      • Interesting problems to solve
      • Competitive comp and benefits including medical, dental, and vision
      • Paid Maternity and Paternity Leave
      • Wellness benefits including workout from home with our live Virtual Fitness Classes!
      • 401k retirement plan with LTK matching contribution
      • Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
      • Virtual Company Happy Hours and Virtual Team Events!
      • Disrupting the retail industry!
        What you have to look forward to when you work or visit for team huddles at a LTK Office:
        • Fully stocked bars and kitchen (free snacks all day!)
        • Catered meals weekly
        • Monthly Chair massages
        • Laidback office environment
        • Monthly themed Happy Hours!
        • Free access to state of the art gym while working in or visiting our Dallas HQ
        • Free Covered Parking on-site while working in or visiting our Dallas HQ
          About Us
          LTK is the largest global influencer marketing platform. Founded in 2011 by Amber Venz Box and Baxter Box, the company's mission is to empower the world's premium lifestyle creators to be as economically successful as possible.
          Now in its 10th year, LTK has grown to become a three-sided marketplace, serving creators, brands and shoppers. In November 2021, LTK announced a $300 million investment by SoftBank Vision Fund 2 that values the company at $2 billion.
          LTK is the most trusted and effective business-enablement platform for creators, powering their universal LTK Creator Shops---. More than 5,000 retailers employ the LTK Brand Platform for performance-driven campaigns, paid collaborations and content licensing, and invested more than $1 billion in influencer marketing through the LTK platform by summer 2021.
          Shoppers purchase more than $3 billion in products annually on the LTK platform and app. LTK is headquartered in Dallas, TX with teams in the UK, Brazil, France, Germany, Australia, China and South Korea and clients in more than 100 countries.
          For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
          Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
          LTK is an Equal Opportunity Employer.

Keywords: LTK (formerly rewardStyle & LIKEtoKNOW.it), Philadelphia , Social Media Manager, Advertising , Philadelphia, Pennsylvania

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