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Manager, Integrated Marketing - Advisory Board - Telecommute

Company: UnitedHealth Group
Location: Philadelphia
Posted on: September 24, 2022

Job Description:

Combine two of the fastest-growing fields on the planet with a culture of performance, collaboration and opportunity and this is what you get. Leading edge technology in an industry that is improving the lives of millions. Here, innovation is not about another gadget; it is about making health care data available wherever and whenever people need it, safely and reliably. There is no room for error. If you are looking for a better place to use your passion and your desire to drive change, this is the place to be. It's an opportunity to do your life's best work.(sm)

This role is for Optum/United Health Group's research arm, Advisory Board.

Advisory Board is a best practice research firm that was acquired by Optum in 2017. For over 40 years, Advisory Board research has been the health care industry's guiding light, bringing our provider and service provider members closer to best practice performance. We help leaders and future leaders in the health care industry work smarter and faster by providing provocative insights, actionable strategies, and practical tools to support execution. Learn more about Advisory Board by visiting .

What you'll do
As Manager, Integrated Marketing at Advisory Board, you will be responsible for supporting the design and execution of demand generation campaigns for the growth markets health care segment teams, including email and lead nurture campaigns, as well as supporting Advisory Board's participation at conferences, SEM, social media, and media content promotions. By understanding buyer needs and market drivers, you will help create compelling omni-channel marketing campaigns that engage buyers across the buying cycle and drive demand for the life sciences offering. Additional responsibilities include supporting growth teams to advance leads through the marketing funnel. You will work with other members of the product, brand, and design marketing teams to create high-impact sales tools, collateral, and scripting as well as accelerate awareness for the Advisory Board brand.

Who you are
You are a high performing marketer with strong campaign experience and drive to learn the health care marketplace. You have experience building and executing digital marketing campaigns using marketing tools such as Eloqua, Marketo, and working with CRM systems like Salesforce to report on marketing performance data. You are detailed oriented and enjoy marketing operations, while also driven to improve your craft by learning new techniques and tools and bringing new innovative approaches and ideas to the team. You also enjoy working collaboratively while also driving marketing and business results. Data driven and detail-oriented, you stive to optimize campaign performance and adapt to changing environments and priorities.

Who you'll work with
You will join a talented team of marketers, responsible for growing our brand in the market, generating valuable new business leads, and empowering our sales colleagues. You will work closely with leaders from marketing, commercial, design, product development, and research functions.

You'll enjoy the flexibility to telecommute from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Support the design of go-to-market campaign strategy and messaging for Advisory Board product offerings to drive marketing objectives and advance business goals
  • Coordinate omni-channel demand generation campaigns and collaborate closely with product, commercial, research and design teams, to develop, and launch marketing programs
  • Support day-to-day marketing activities including budgeting, workflow planning, and staff development
  • Support the translation of product positioning and messaging to market segment campaigns
  • Collaborate closely with research teams to identify and curate thought leadership that resonates with market segments
  • Play a key role in managing relationships with industry associations, vendors, and other marketing service providers
  • Analyze campaign performance data, determine return on investments (ROI), find opportunities for improvement, and report on metrics and milestones to internal stakeholders and leaders
  • Support reach and influence of diverse audiences including clients, prospects, industry association members, media/social media influencers to drive awareness, engagement and as well as cross-sell and upsell
  • Help define, develop, and implement modern marketing processes and lead channel innovation to influence future campaign planning, allocations, strategy and execution
  • Ensure compliance with Advisory Board brand standards in marketing outreach You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

    Required Qualifications:
    • Bachelor's degree in business or marketing
    • 5+ years of experience in health care marketing
    • Experience managing integrated marketing campaigns across multiple market segments
    • Experience with digital marketing, marketing automation, and marketing tools such as Eloqua, Marketo, Salesforce, and/or DOMO
    • Analytical skills with the ability to analyze and present qualitative and quantitative marketing results
    • Demonstrated abilities to support campaign design and execution with qualitative and quantitative business results
    • Demonstrated project management skills
    • Proficient skills in Microsoft Office (Word, Power Point, Excel)
    • Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation Preferred Qualifications:
      • Experience in health care marketing
      • Experience developing, creating, and executing integrated marketing campaigns
      • Experience with supporting account-based marketing
      • Experience with digital marketing and offline marketing channels e.g., conferences, executive roundtables, PR, etc.
      • Experience developing messaging and positioning for multiple health care market segments
      • Experience creating and curating thought leadership content
      • Experience managing agencies and vendors
      • Strategic thinker and detail-oriented implementer
      • Data-driven, with demonstrated analytic skills and ability to leverage data to inform campaign planning
      • Solid writing and oral communication skills
      • Current resident of any of the following cities: Boulder, CO; Colorado Springs, CO; Dallas, TX; Hartford, CT; Houston, TX; Minneapolis, MN; Nashville, TN; Phoenix, AZ; Pittsburgh, PA; St. Louis, MO; Tampa, FL To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

        Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

        Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $82,100 to $146,900. The salary range for Connecticut / Nevada residents is $90,500 to $161,600. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

        All Telecommuters will be required to adhere to UnitedHealth Group's Telecommuter Policy.

        ..... click apply for full job details

Keywords: UnitedHealth Group, Philadelphia , Manager, Integrated Marketing - Advisory Board - Telecommute, Advertising , Philadelphia, Pennsylvania

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