Senior Demand Generation Marketing Manager

Company: Natera, Inc.
Location: Philadelphia
Posted on: August 7, 2022

Job Description:

Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. Vaccine verification will be required.The Senior Demand Generation Marketing Manager will be responsible for design, implementation, and measurement of growth marketing initiatives, designing and executing marketing & sales programs and operations to drive engagement, conversion, and revenue. This person will be focused on driving the revenue lifecycle across marketing and sales organizations with a focus on supporting our marketing efforts for the Organ Health Business Unit. The Senior Demand Generation Marketing Manager will be focused on developing end-to-end integrated digital campaigns that tie into all stages of the buyers journey.PRIMARY RESPONSIBILITIES--- Work with Organ Health Business Unit & Sales to design, execute and track integrated multi-channel marketing campaigns and direct sales campaigns--- Deliver analytics to track, measure and optimize effectiveness and demand conversion--- Optimize demand generation campaign delivery ---- Collaborate with functional leads to optimize the marketing pipeline--- Manage E2E marketing funnel to sales pipeline from digital campaigns--- Develop and implement data quality and enrichment programs utilizing external data sources--- Deliver best practices and training to enable marketing and sales peers to create integrated demandQUALIFICATIONS--- Bachelor's degree in business, marketing, related field, or equivalent in experience--- 5+ years of demand generation campaign development experience--- Ability to work in a fast-paced environment working with multiple teamsKNOWLEDGE, SKILLS, AND ABILITIES--- Experience with Salesforce and HubSpot--- Experience with Paid, Earned, Owned Media (e.g. SEM, Display, Programmatic)--- Excellent problem solving and creative solution building skills--- Experience managing projects of varying complexity--- Strong communication, interpersonal, team building, and support skills--- Project development and management experience, including developing strategies, compelling presentations and operational plans--- Comfortable navigating through ambiguity while setting objectives and advancing deliverables--- A creative mindset while striving for flawless executionPHYSICAL DEMANDS & WORK ENVIRONMENTDuties are typically performed in an office setting. This position requires the ability to use a computer keyboard, communicate over the telephone and read printed material.OUR OPPORTUNITYNatera--- is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women's health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you'll work hard and grow quickly. Working alongside the elite of the industry, you'll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.WHAT WE OFFERCompetitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

Keywords: Natera, Inc., Philadelphia , Senior Demand Generation Marketing Manager, Advertising , Philadelphia, Pennsylvania