Consumer Engagement Marketing Manager

Company: Quil
Location: Philadelphia
Posted on: June 25, 2022

Job Description:

Quil is a digital health company that develops products and services for patients, caregivers, and the clinical teams who support them. Quil is a joint venture between Comcast and Independence Health Group (Independence) and prides itself as a high-energy organization that fosters innovation, individual growth, and team collaboration. Quil's mission is to help people organize and navigate their health in partnership with their family, healthcare providers, and health plans.We are seeking a seasoned Consumer Engagement Digital Marketing Manager to evolve and lead our consumer engagement strategy at Quil. This role will report to the Editorial Manager and will be accountable for the campaign strategy and management to drive engagement and retention of consumer users while having flawless execution of regulated communications.Position Description --- Manage all consumer engagement campaigns from initial concept to deployment, adhering to all regulations governing communications within healthcare --- Partner with product and engineering teams on mobile marketing campaign requirements and audience segmentation --- Work cross-functionally with marketing, content editorial and design teams to create engaging and personalized email, SMS, push notification and in-app messaging campaigns that increase channel performance and consumer loyalty to Quil --- Serve as the SME for Braze, the marketing automation platform, and channel owner ensuring all email and mobile marketing practices adhere to best practices and guidelines (CAN-SPAM, TCPA, etc.) --- Manage daily operations for all campaign execution including the development of email HTML templates --- Optimize campaign engagement and conversion through continuous A/B testing --- Introduce communication mechanisms to keep all stakeholders aligned on prioritizations of engagement initiatives --- Ensure use of best practices in grammar, messaging, writing and style in line with Quil brand and style guidelines --- Own, drive and report key metrics related to campaign performance and consumer engagement, maintaining, and analyzing weekly and monthly reports --- Monitor and log any bugs impacting the consumer experience and effectively get these issues resolved --- Identify gaps in consumer retention initiatives to enhance and develop engagement strategies --- Partner with product and engineering teams to build a personalized contact strategy and preference center, creating customized engagement campaigns and new audience segmentationsQualifications --- Bachelor's degree with a minimum of 5 years of digital marketing & CRM experience --- Healthcare industry experience is preferred --- Ability to work well with cross-functional teams (e.g. Content, Product, Engineering, Marketing) --- Ability to utilize A/B testing to test, optimize, and rapidly improve a campaign --- Proficient with Google Analytics and Microsoft Office (word, excel, powerpoint) --- Strong familiarity or expertise in the Braze platform --- Meticulous attention to detail, organized and strong project management skills --- Ability to work independently with minimum supervision, prioritize projects and multi-task to meet deadlines --- Must have a demonstrated history of successfully managing complex projects --- Understanding of relevant regulations governing digital communications within healthcare --- An ability to work under tight deadlines

Keywords: Quil, Philadelphia , Consumer Engagement Marketing Manager, Advertising , Philadelphia, Pennsylvania