Digital Marketing Manager

Company: Community Behavioral Health.
Location: Philadelphia
Posted on: June 25, 2022

Job Description:

The Digital Marketing Manager will be responsible for developing CBH's marketing strategy for social media and brand journalism and lead all digital marketing campaigns from conception to completion (idea, strategy, and implementation). In addition, this position will manage CBH's social media presence and brand journalism research and writing as well as produce creative marketing content to engage members, providers, and stakeholders through our online and social media platforms.Essential Functions: Develop content strategy and drive cohesive campaigns across multiple digital platforms and touchpointsCreate visual content ( mostly video) and podcastsEnsure social media presence is progressive and connected with the target audience through compelling and purposeful content placementManage the CBH News page, including editorial planning and production and development of an editorial calendarResearch to identify new content areas and current, best practice digital strategies and online platformsAnalyze online statistics and campaign effectiveness across different channels and determine the best methods to optimize online marketing performanceMonitor and evaluate online media campaigns and respond to specific needs, including monitoring social channels to further conversations to help resolve issues or provide resourcesWork with other team members to create synergy among social media assets, other digital touchpoints, and hard copy materialsAssists with general copywriting needs and collaboration in the creation of content for all marketing channels, including emails, news site, social media, marketing materials, blogs, vlogs and websitePosition Requirements: Bachelor's degree in marketing, digital marketing, communications, journalism, or related field, Master's degree a plusMinimum of 5 years of related experience in content or digital marketing, public relations, or communicationsExperience in social media/digital community managementExperience in photography, videography and editingExperience creating podcastsExperience creating strong, engaging contentExperience with WordPress and Adobe InDesign, etc.SEO or SEM experience Strong writing and editing skills and the ability to understand target audiences and translate complex concepts into clear and engaging contentGraphic design knowledge Google certification a plusEqual Employment Opportunity: Community Behavioral Health (CBH) provides equal employment opportunities to all qualified individuals without regard to race, creed, color, religion, national origin, age, sex, marital status, gender identity, sexual orientation, individual genetic information, or non-disqualifying physical or mental handicap or disability in each aspect of the human resources function.Americans with Disabilities Act: Applicants, as well as employers who are or become disabled, must be able to perform the essential job functions either unaided or with reasonable accommodation. The organization shall determine reasonable accommodation on a case-by-case in accordance with applicable law. PI183200377

Keywords: Community Behavioral Health., Philadelphia , Digital Marketing Manager, Advertising , Philadelphia, Pennsylvania