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Senior Media Planner

Company: SOLVE
Location: Mantua
Posted on: May 16, 2022

Job Description:

JOB SUMMARY The Senior Associate is the day-to-day focal point of the account. It is the Senior Associate who has the primary day-to-day responsibility for assigned account projects and is expected to understand the client's overall brand and marketing objectives. The Senior Associate is the steward of the entire tactical planning process and provides mid-level strategic recommendations to the senior media team and/or clients. The Senior Associate works to keep projects on track for timely delivery of work. The Senior Associate is expected to have a strong working knowledge of all aspects of media channels especially in the digital space as well as having command of available media research. They are also expected to be experts with tools and procedures (both media and inter-department). The Senior Associate is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit their clients. ESSENTIAL FUNCTIONS Team Management Help train the Assistant Media Planner by ensuring they are set up with the appropriate programs and files and that deadlines are clear and feasible Budget and Billing Partner with Assistant Media Planner to ensure budget/billing documents are complete and accurate, analyze and review competitive reports as well as ensures that flowcharts are up-to-date Media Strategy Own target analysis & immersion and review media plans and recommendations with AMD prior to presenting to GMD, account teams and clients New Business Prepare and participate in new business presentations explaining the media department's function in a clear and concise manner to potential and/or current clients JOB DUTIES & RESPONSIBILITIES Comments Media Planning and Execution: --- Responsible for developing, implementing and monitoring media plans and campaigns across assigned brands including maintaining accurate documentation (especially financial) and plan evolutions of requested and recommended revisions --- Authors documents related to the plan (i.e., media briefs, RFPs recommendations, etc.) --- Recommends most appropriate tactics/partners to fulfill client/plan objectives and KPIs with supporting rationale and measurement plan --- Assists in developing buying strategies to maximizing media value and impact while supporting media negotiations --- Compiles and provides digital specs to creative teams (client specific) --- Creates and maintains flowcharts and issues/maintains media buy authorizations, budgets and spend summaries --- Ensures appropriate QA is conducted and monitored throughout campaign identifying and elevating issues --- Understands intricacies of various tracking/targeting services holding partners accountable for performance improvement --- Works in conjunction with Assistant on billing and invoicing to maintain consistent process keeping abreast of all invoice, billing and delivery issues; knows when to escalate discrepancies --- Works collaboratively with Assistant and/or Data Analyst to cleanse data and develop performance reports based on client scoped cadence; analyses of all required variables including but not limited to segment, platform, vendor/partner, unit, creative, etc drawing implications that impact go-forward plans --- Writes POVs as needed and evaluate new technology, innovation and/or opportunities Client & Internal Relationships: --- Supports or manages day-to-day client interactions --- Helps manages client expectations and deliverables --- Oversees training and development of Assistant --- Works closely with the teams (Analytics, Account, Ad Ops) to improve performance and resolve issues including but not limited to tagging, tracking and brand safety --- Participates and leads, if appropriate, face to face client and vendor meetings --- Builds positive relationships with internal and external teams and sets good example for Assistants Strategic Thinking & Leadership: --- Works with management team (Supervisor/AD/Media Director) to support development of media plans/buy strategies --- Shares new and relevant opportunities in written and verbal form to the group or client --- Strategizes ways to most effectively use dollars to the clients' greatest benefit --- Assesses problems and concerns in a systematic, logical and rational manner --- Proactively resolves issues, know when to and to whom to escalate --- Provides training and guidance to new team members and nurtures/promotes team environment --- Works with Supervisor to develop management skills while overseeing and training junior staff --- Excels at time management, assuring projects are completed on time and adhered to (within) budget --- May be responsible for contributing to accurate, honest and timely performance management documents --- Capable of managing multiple deliverables and ability to seamlessly transition among them Communications Skills: --- Expresses oneself clearly and concisely in oral communications --- Writes in a clear, compelling and concise manner --- Organizes ideas and information logically and sequentially --- Develop client documents that are clear, compelling and persuasive --- Ensures key information is provided to team supervisor and leads regarding client issues, internal agency issues, changes in account status, etc. EDUCATION DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED Bachelors Related Field Preferred LICENSES & CERTIFICATIONS N/A EXPERIENCE MIN EXPERIENCE AREA OF EXPERIENCE REQUIRED/PREFERRED 3 years on and offline media planning/buying experience, including at least 1 year focused on online Required 4 years on and offline media planning/buying experience, including at least 1 year focused on online Preferred KNOWLEDGE & SKILLS Microsoft Office Familiarity with Microsoft Word, Excel, PowerPoint Microsoft Excel Proficient in advanced functions and formulas to perform VLOOKUP, pivot tables, charts, graphs and data capture Media Tools Proficiency in media tools including KANTAR, eValient, SRDS, MBOX - Level II COMPETENCIES Organization Creates clear goals, identifies and finds the resources (e.g. time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time Communication Is attentive and shows interest in the subject; Expresses ideas clearly and accurately Presentation Ability to establish an effective demeanor and communication to influence one's point of view OTHER INFORMATION Comments N/A STATEMENT OF UNDERSTANDING We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly and you may perform other duties or have other responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.

Keywords: SOLVE, Philadelphia , Senior Media Planner, Advertising , Mantua, Pennsylvania

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