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Social Media Strategist

Company: Shyft Careers
Location: Bryn Mawr
Posted on: January 16, 2022

Job Description:

The Social Media Strategist will manage our client's national social media presence, overseeing social media marketing and advertising, with the expectation that they will monitor activity across a broad range of social networking sites, cultivate and grow online relationships with key target audiences, and seek new opportunities to integrate social media into our strategic marketing objectives.
Primary responsibilities:

  • Responsible for social media advertising budget exceeding 1MM. This includes lead tracking from both paid and organic traffic.
  • Responsible for social media brand management and post scheduling. This includes tracking post analytics.
  • Plans and executes organic social media strategies throughout the organization at a National level across Facebook, Instagram, Twitter, and LinkedIn.
  • Creates engaging social media posts in a consistent voice, personality, and look and feel for our client's brand as it pertains to brand awareness and online reputation.
  • Responsible for measuring, analyzing, and reporting to management on social media performance.
  • Researches ideal target audiences, current social media trends, and best practices to implement, maintain and enhance national brand awareness.
  • Responsible for presenting at our client's Annual Conferences and periodic training seminars on social strategy.
  • Partners with the client's internal network and Home Office team to provide responsive, clear, and concise direction to engage and build social media audiences, and platform support as needed.
  • Other duties may be assigned.
    • Bachelors Degree in advertising, marketing, communications, or a related field; or equivalent work-related experience.
    • A minimum of 3 years working with a Social Media business page, preferably in a corporate setting.
    • A minimum of 1 year working with Enterprise-level advertising budgets greater than $1M
    • Expertise in managing Facebook, Instagram, and LinkedIn in a business setting
    • Experience with Facebook Business Manager required
    • Experience with LinkedIn Ads a plus
    • Strong ability in marketing analytics and reporting and comfortable working with large datasets
    • Stellar communication, organizational, and project management skills
    • Must be comfortable communicating effectively to both individuals and groups, small and
    • large group settings
    • Must be familiar with social media listening and publishing tools such as Sprout Social, Sprinklr, Hootsuite
    • Must be proficient in using multiple social media platforms under brand-specific guidelinesby Jobble

Keywords: Shyft Careers, Philadelphia , Social Media Strategist, Advertising , Bryn Mawr, Pennsylvania

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