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Social Media Specialist

Company: ViaOne Services
Location: Philadelphia
Posted on: November 23, 2021

Job Description:

ViaOne Services is looking for a strategic, analytical, and process-driven Social Media Specialist to work collaboratively with the Creative, Digital, PR, Marketing, and Retail teams to grow brand awareness and support consumer engagement through social media channels, and other digital communities.The ideal candidate for this role lives and breathes social media and knows how to use it to target new customers, build a sense of community, and support the development and deployment of optimized content in line with business goals. This candidate will also understand the power of influencer marketing and content creators, partnering with the PR, Marketing, and Creative teams who can support business objectives. This candidate is passionate about digital marketing, knowledgeable about current trends, and has a proven track record of using social media to increase brand awareness and engagement. The candidate will know how to develop engaging social content, have a deep understanding of both established and emerging social media channels, and can flex between thinking big and diving deep. This candidate has used social media to build brands, create awareness, and generate advocacy strategically. They will have developed successful social media marketing campaigns with quantifiable KPIs and have demonstrated the ability to think big and implement innovative ideas in ways that facilitate social sharing and brand awareness.DUTIES:Develop comprehensive social media marketing strategies which increase visibility, engagement, membership, and traffic across all ViaOne Services subsidiaries, as well as implement and manage all social media programs.Cultivate and expand ViaOne Services' various subsidiary social presence on LinkedIn, Twitter, Facebook, YouTube, Instagram, and other emerging platforms like TikTok while updating all outlets regularly.Support sales and brand awareness through social media outreach.Engage industry influencers through social channels for paid and organic opportunities and other partnerships.Actively monitor, listen, and respond to inbound messages and wall posts on all social media profiles, ensuring both private and public social communications reflect brand values and messaging priorities.Experiment with new and alternative ways to leverage social media activities ("marketing R&D"-- -).Monitor trends in social media, tools, and applications, and appropriately apply that knowledge to increase the use of and success of social media.Measuring and report on key metrics and regularly report to stakeholdersCollaborate with teams to create content necessary for Social Media.Create, maintain, and execute detailed social media calendar in accordance with brand objectives at least 30 days in advance.SKILLS:Create content specifically geared towards social media outletsManagement of various social media tools, techniques, analytics, and measurementSolid understanding of user-generated contentStrong project management and organizational skillsBS/BA in Marketing, Business Administration, Communications or similar field5+ years of experience in social mediaStrong interpersonal, communication and presentation skillsCritical-thinker and problem-solverPRIMARY ROLE OBJECTIVES:Successfully manage all social media platforms for all ViaOne brandsIncrease social media membership and enhance brand awareness and engagementAlign the social media strategy with the sales objectivesAssist in paid social media strategies to ensure alignment with organic social media strategies

Keywords: ViaOne Services, Philadelphia , Social Media Specialist, Advertising , Philadelphia, Pennsylvania

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