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Senior Lead Field Marketing Manager

Company: Lumen
Location: Norristown
Posted on: November 22, 2021

Job Description:

About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen--s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Facebook: /lumentechnologies, and YouTube: /lumentechnologies. The Role The Senior Lead Field Marketing Manager (FMM) is responsible for driving the regional plan, national marketing campaigns and national programs that improve sales productivity and ultimately lead to acquiring new network customers and to up-selling new strategic and managed services to existing accounts. This position will develop and deliver tactics that drive high utilization and significant, measurable results from marketing programs, campaigns and tactics to move prospects and customers through the sales cycle to meet Lumen's sales and revenue targets. The FMM role will support the Lumen Enterprise sales organization. The Main Responsibilities

  • Drive marketing programs and events from collaborating in planning, to scheduling, to execution, and through results tracking.
  • Develop and execute communications plans to ensure that Sales is aware of marketing programs, product launches, sales enablement activities, and other top priorities.
  • Ensure adoption and participation in marketing campaigns and the related use of marketing automation tools by sales professionals; develop and deliver actions plans for improvement in adoption as needed.
  • Manage a formal feedback process to provide field input on programs and promotions to product and segment marketing teams.
  • Drive lead generation activities to increase lead conversion rates (i.e., conversion of leads into sales funnel opportunities) to meet overall revenue targets. Pilot new demand generation programs.
  • Track lead generation results using Salesforce.com. Communicate these results, identify and address issues affecting prompt follow-up on leads andor lead quality concerns, and identify opportunities for improvement to sales and marketing leadership.
  • Develop, manage, and track results from a regional field marketing program budget.
  • Participate in andor lead special projects on an as-needed basis.
  • Serve as an expert on at least one industry vertical by developing an understanding of common IT challenges and business concerns in that industry. Apply this knowledge to designing, planning, and executing programs to increase the effectiveness of Sales when pursuing sales conversations and proposing services to this vertical. What We Look For in a Candidate Minimum Qualifications
    • Bachelor's degree and 8+ years' progressive marketing and other work experience
    • Quota-bearing sales experience or equivalent
    • Experience managing multiple vendor relationships
    • Strong analytical skills and comfort with developing and supporting marketing metrics and reporting on measures of success such as Program ROI
    • Experience developing and managing a large marketing budget (> $400k)
    • Verbal and written communication skills appropriate for supporting Regional Sales VP and presenting to C-Level customers & prospects of organizations with 1,000+ employees.
    • Proven track record of successfully partnering with and supporting sales management
    • Experience with developing integrated, multi-touch marketing plans including lead generation programs
    • Product knowledge in enterprise hosting, managed services, cloud services (eg., IaaS, SaaS, and PaaS) combined with strong solution selling knowledge
    • Experience with sales and marketing automation systems Salesforce.com and Marketo
    • Strong team player with a positive attitude
    • Travel 20-30%Preferred Qualifications
      • Post graduate study or degree preferred
      • Technical sales, sales engineering, or product management experience strongly preferred
      • Sales management experience preferred What to Expect Next Requisition #: 271019EEO Statement
        We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, --protected statuses--). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.Disclaimer
        The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
        Salary Range Salary Min : 85230Salary Max : 189360This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information here. We're able to answer any additional questions you may have as you move through the selection process.As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing. You can learn more by clicking here. Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions. Salary Range Salary Min : 85230Salary Max : 189360 This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual experience, qualifications and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss with us as you move through the selection process.

Keywords: Lumen, Philadelphia , Senior Lead Field Marketing Manager, Advertising , Norristown, Pennsylvania

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