Senior Media Planner & Buyer

Company: GPS Impact
Location: Philadelphia
Posted on: May 5, 2021

Job Description:

GPS Impact is hiring a full-time Senior Media Planner and Buyer to join our growing Paid Media Team. This position can be remote (pending location approval) or based in one of our physical office locations including, Des Moines, IA, Kansas City, MO, Philadelphia, PA or Washington, DC.We are a full-service public affairs and multimedia advertising agency with broad experience helping progressive candidates, advocacy groups, and organizations use integrated, strategic communications and advertising to achieve their goals. GPS Impact is uniquely set up with digital expertise as well as television media production, general campaign consulting, communications experts, ad-buying, targeting, and creative all in-house. GPS Impact believes diversity is a source of strength. We aspire to be a company that welcomes each of our employees' unique characteristics, perspectives, identities, and lived experiences. We aim for a work environment of inclusion where individuals can contribute fully and feel valued, engaged and supported to reach their full potential. JOB RESPONSIBILITIES: * Developing digital media plans to help progressive candidates and causes achieve fundraising, persuasion, and mobilization goals* Executing and reporting on digital media plans on scheduled basis* Engaging with vendors and trusted partners to plan and deliver on digital media plans* Strategizing and collaborating with internal teams to identify how paid media can add value for GPS clients* Optimizing and monitoring performance of campaigns* Thinking creatively about recommended tactics, looking for patterns in performance, and speaking up when an opportunity presents itself* Providing feedback and guidance on media plans developed by Media Planners and Buyers, mentoring, and helping train new staff* Providing feedback and guidance on optimizing ad copy to GPS teamsRequirements * 3+ years of experience buying and planning digital media* Experience working in Facebook Ads Manager, Google Ads, and at least one DSP* Have strong quantitative skills and experience in Excel and Sheets* Be highly organized and detail-oriented, with an ability to manage multiple projects and deadlines * Thrive in a fast-paced environment * Have the ability to work well independently as well as with others* Have a positive attitude and desire to lead* Demonstrate strong interpersonal and communication skills, both for internal and external communication* Have experience thinking through audiences and the best ways to reach them with digital media* Understand the complexities of political communication and have experience building digital media programs to solve problems* Come to the table with ideas but embrace new digital media tactics and planningPREFERRED QUALIFICATIONS: * Genuine interest in political advertising and understanding of digital media landscape * Experience in ASANA or other project management tools* Experience in political CRMs such as BSD, NGP, ActionNetwork, and ActBlueINSTRUCTIONS To apply, please email a cover letter and resume. Please use the subject line: Senior Media Planner and Buyer. Applicants will be accepted on a rolling basis. To learn more about GPS Impact, please visit www.gpsimpact.com. GPS Impact offers a benefits package including medical, dental, vision, matching 401(k) and paid time off. Salary is negotiable and dependent on experience and location. Please note this job description is not designed to cover or contain a complete listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities or activities may change at any time with or without notice.GPS Impact is an equal opportunity employer and believes a diverse, inclusive staff is a fundamental strength. We're committed to hiring people of all races, ethnicities, social classes, religions, ages, sexes, genders, sexual orientations and gender identities. People of underrepresented backgrounds are strongly encouraged to apply.

Keywords: GPS Impact, Philadelphia , Senior Media Planner & Buyer, Advertising , Philadelphia, Pennsylvania