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Marketing Manager

Company: Publicis Touchpoint Solutions
Location: Philadelphia
Posted on: February 25, 2021

Job Description:

Job Description - Marketing Manager (VER000062) Job Description Marketing Manager ( Job Number: VER000062 ) Primary Location - United States-Pennsylvania-Philadelphia Description About Verilogue Verilogue provides marketers and marketing researchers actionable insights into exam-room conversations between doctors and patients along with access to over 125,000 recorded interactions and the medical linguistic expertise needed to gain a clear understanding of reality at the point-of-care. For sales force development, Verilogue's Reality-Infused--- training solutions are the only programs featuring real, un-scripted physician-patient interactions. Our customized content bridges the gaps between product, disease state and customer knowledge, and help trainers to develop empathy-driven sales representatives who build stronger relationships with their customers. With the world's largest research database of real healthcare conversations, we offer unrivaled normative information, category and specialist context, quality, and precision in data selection. Verilogue delivers healthcare dialogue expertise in 9 countries across The Americas, Europe, and Asia. Marketing Manager
Verilogue seeks an experienced corporate marketing professional who is responsible for implementing the marketing strategy and internal and external corporate communications for the Insight organizations within Publics Health (Verilogue and Insync).This is an amazing opportunity to create and lead Marketing initiatives while working with an incredible group of talented teammates in two growing companies. Primary Job Responsibilities

  • Execute product and corporate marketing plans that articulate the value of the Verilogue and Insync brands, and their products in a compelling and engaging manner.
  • Work with internal teams and external agencies to develop marketing collateral and communications materials, including brochures, newsletters, direct mail/email campaigns, etc.
  • Administer electronic marketing efforts including supervision of Web site design and maintenance.
  • Research and assist with the development of strategies and plans that identify marketing opportunities, direct marketing, and new project development.
  • Oversee new product advertising plans, develop and enhance product positioning and collateral materials for introduction into new markets.
  • Interface with and support the business development team, providing high-quality sales tools and materials.
  • Assist with the development and management of PR programs.
  • Develop publication plans supporting the overall business, individual product lines and expert personnel.
  • Develop process and assess metrics (ROI) for marketing activities.
  • Define, negotiate and oversee related external vendor relationships and partnerships.
  • Excellence in delivering creative marketing, advertising and public relations communications that drive results is a key requirement for the position
  • Outstanding oral and written communication skills with attention to detail are needed
  • Strong project management skills are required
  • Demonstrated ability to work as a team player and collaborate across functions
  • Able to work in a fast-paced environment and adapt to changing priorities
  • Experience working with advocacy groups a plus
  • Passion for healthcare, online social networks and marketing analytics are a plus Qualifications
    • Bachelors degree in marketing or business required, Masters degree or MBA a plus
    • Minimum 3+ years product communications, marketing, or strategy consulting experience including proven ability to run projects from the idea phase to completion, working across departments and with outside partners/vendors
    • Business to business marketing or relationship based marketing experience isrequired
    • Knowledge of the pharmaceutical and healthcare industry preferred
    • Experience in affiliate or partnership marketing a plus
    • Advanced abilities with MS Office is required, particularly with PowerPoint
    • Sample of a creative dossier or effective document delivered in the past
    • Marketo experience preferred Verilogue, Inc. is an equal opportunity employer.

Keywords: Publicis Touchpoint Solutions, Philadelphia , Marketing Manager, Advertising , Philadelphia, Pennsylvania

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