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Marketing Technology Specialist

Company: Vertex (Pennsylvania)
Location: King Of Prussia
Posted on: March 28, 2020

Job Description:

JOB SUMMARY:
The Marketing Technology specialist will help bridge the gap between marketing ops, sales ops, and IT for all marketing technology utilized by Vertex. The ideal candidate for this unique role will have interests in both marketing and technology development, with excellent communication skills. This role will support the Senior Marketing Technology specialist to help vet, implement, troubleshoot, manage, and oversee this tech stack with a primary focus on A/B testing, digital strategy, and website optimization with an overall goal of driving consumer revenue.
The role requires strong analytical abilities and solid communication skills. The person in this role will have to think like a marketer while having the skillset and desire to spend large portions of their day in the various tools configuring, optimizing, analyzing, etc.

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES:




  • Becoming another in-house expert on current and future digital tools, including but not limited to: marketing automation systems, digital asset management tools, CMS (Drupal), Social Media platforms, analytics tools, webcast platform tools, and other technology/solutions.
  • Liaison between the marketing/analytics teams and our Digital/Demand generation/customer teams. Supporting constant open lines of communication in order to drive projects forward.
  • Help to support the implementation, troubleshooting and monitoring of a complex testing strategy on Vertexinc.com
  • Work closely with web development agency and internal resources as asked to help execute and test all enhancements to the CMS
  • Write requirements for new initiatives and translate/communicate to necessary parties as requested
  • Create processes to optimize the connections between our current systems.
  • Seek opportunities for optimization and growth of technologies and services across all marketing channels
  • As requested, provide competitive analysis of existing and potential technology
  • Develops and maintains foundational documentation and training materials and trains resources on processes/functionality as required, including ensuring new entity employees are trained and are aware of processes/functionality as it pertains to the marketing technology and processes
  • Gather, review, and present information about current systems in place (e.g. pricing/cost to maintain, contractual milestones, use cases past/current/future, opportunities to cut costs)
  • Have a proactive role in continually improving processes.
  • Help develop roadmap for implementation and training required for technology optimization and growth plans
  • Assist in the implementation of the approved SEO (organic) strategy to enhance the corporate website's positions on SERP's, (Title, META Descriptions, Internal Linking, etc.)
  • Responsible to support the marketing managers by running webcasts, including dry-runs, day of event, registration process, post event activities, etc.
  • As necessary assist in the development of emails, landing pages, forms and other data elements as necessary to support Demand Generation programs.



    SUPERVISORY RESPONSIBILITIES:

    N/A

    KNOWLEDGE, SKILLS AND ABILITIES:

    • Experience implementing and managing marketing technology, with a previous focus on website
    • Ability to provide high level data analysis and presentation skills
    • Strong technical aptitude and ability to translate to non-technical individuals
    • Previous professional experience with HTML, CSS, JavaScript required
    • Ideal: Previous experience with (CRM) Salesforce.com, (MAT) Pardot, (CMS) Drupal, Google Optimize.
    • Extremely familiar with web and mobile technologies and responsive website design
    • High level of proficiency in UAT and A/B testing of a responsive website
    • Strong analytical background
    • Strong project management experience in SCRUM/AGILE methodologies preferred
    • Passion and commitment for customer success
    • Strong organizational and communication skills and a keen attention to detail
    • Basic understanding of Search Engine Optimization
    • Knowledge of Interactive Marketing, Web User Interface Design
    • Working knowledge of Adobe Creative Suite programs such as Photoshop and Dreamweaver, and/or other relevant applications
    • Ability to maintain a high level of productivity while managing multiple competing priorities and work effectively under the pressure of time constraints in a fast-paced, complex, collaborative, and team-oriented environment.




      EDUCATION, TRAINING AND EXPERIENCE:

      • Bachelor's degree. Degree in marketing or technology preferred.
      • 3+ years' experience in marketing function similar to role




        REQUIRED FOUNDATIONAL COMPETENCIES:

        • Builds Relationships: Fosters open dialogue and obtains shared commitment to proposals; shared ideas and information to promote mutual understanding, respect, and effective decision-making.
        • Drives for Results: Acts to create opportunities for Vertex or to avoid future problems; has the courage to act with incomplete information rather than simply thinking about it; maintains a focused commitment to achieving enterprise objectives.

          Knows the Business: Understands and applies knowledge of Vertex's business and processes to accomplish goals.
        • Anticipates Customer Needs (internal and external): Establishes and maintains productive relationships with customers and partners, anticipating their needs.

          Learns Continuously: Expands own knowledge base to enhance performance; seeks development to increase strengths for current and future needs.


          COMMENTS:

          The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned and management retains the right to add or change the duties at any time.






Keywords: Vertex (Pennsylvania), Philadelphia , Marketing Technology Specialist, Advertising , King Of Prussia, Pennsylvania

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