Digital Marketing Manager - Lansdale, PA
Company: SKF USA
Posted on: February 16, 2020
DIGITAL MARKETING MANAGER LANSDALE, PA
Reporting to: Vice President Marketing Industrial Sales
Location: Lansdale, PA
SKF USA Inc. is a world leader in bearings and related technologies
including sealing solutions, lubrication systems and services.
Though you may not be familiar with us, our products are used
millions of times a day, in countries all around the world. It is
an incredibly exciting time to join the team as we undertake a
global digital transformation that is changing the way we do
business and deliver value to our customers.
The Digital Marketing Manager will play a key role in helping to
modernize digital capabilities to drive our brand and business
forward. This is an opportunity to get in on the ground floor and
develop digital programs from scratch. We re looking for someone
who has proven to excel at growing a brand's digital presence,
traffic and sales/conversions, as well as tracking ROI.
Role and Responsibilities
* Execute integrated, multi-channel, marketing campaigns to drive
account growth and brand awareness/affinity.
* Partner with cross-functional teams and external agencies to
develop grounded yet compelling messaging strategies and channel
plans that establish SKF as a Digital Leader.
* Brainstorm disruptive digital marketing strategies and tactics to
reinforce the SKF unique value proposition and rigorously test and
evaluate ideas within a consumer-centric framework
* Be a digital channel expert and as such plan and execute a
digital marketing strategy across Paid Search, Email, Shopping
Engines/Product Listing Ads, Social Media (Facebook, LinkedIn),
Affiliates, Display, and SEO as well as optimize an omnichannel
product feed (and more)
* Must excel at digging in and understanding marketing process and
workflows, identifying gaps and solving for them
* Must be deeply analytical, enjoy living in the data and metrics,
constantly optimizing campaigns and programs for optimal
* 5 10 years proven relevant work experience
* You have been responsible for creating and managing digital
marketing/media plans for B2B with a proven track record of meeting
or exceeding objectives
* You are comfortable using all the components of a best-in-class
Martech stack (bonus points for experience building one from the
ground up, and then managed it)
* You have experience with SAP C4C, Marketing Cloud, with an
excellent knowledge of social media platforms, especially LinkedIn
Ads, Facebook Ads, Twitter Ads, YouTube. Tridion experience a
* Travel expectations: 10 20%
What You ll Love About SKF:
Rest and Relaxation. Enjoy a robust paid time off program with 27
PTO days and 13 paid holidays!
Work/Life Balance. A possibility for flexibility and to work
Health and Wellness Benefits. SKF cares about the wellbeing of our
employees. Many options for best in class medical and dental plans
to fit your needs; a wellness plan that includes biometric
screening and health risk assessment for you and your spouse and
incentives for healthy living!
Invest in your Future. SKF offers amazing retirement options!
Participate in our 401K program that boasts a 100% match up to 5%
of your elected contribution (100% Vested). And regardless of your
participation, SKF automatically contributes 5% into your account
per pay period (3 Years Vesting).
Much more! Growth opportunities, tuition reimbursement, voluntary
critical illness coverage, voluntary legal plan, employee
assistance program, life insurance, vehicle discount programs,
mobile phone discounts, and with so many benefits to working for
SKF, we could not name them all!
SKF USA is a major provider of products and technology to original
equipment manufacturers and industrial operations in virtually
every major industry, including transportation, paper, mining, oil
and gas, food and beverage, machine tool, metals, aerospace and
energy, among others. SKF is also an industry leader in the area of
condition monitoring, supplying advanced hardware and integrated
software solutions for plant asset management optimization.
For the auto industry, the SKF Vehicle Service Market serves the
aftermarket for cars and commercial vehicles by providing high
quality products and premium services to its customers, whether the
focus is on maintaining vehicles or supplying products to those who
Equal Opportunity Employer/Disable/Veterans
Keywords: SKF USA, Philadelphia , Digital Marketing Manager - Lansdale, PA, Advertising , Lansdale, Pennsylvania
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