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Digital Marketing Specialist

Company: Friendly Planet Travel Inc.
Location: Philadelphia
Posted on: February 16, 2020

Job Description:

Job Description Digital Marketing Specialist We're Friendly Planet Travel, international tour operators offering upscale, small group and customized travel services via our website to over 40 countries around the world. We're seeking a dynamic, energetic team player to serve as the producer and creative lead of our digital content. Successful candidates will be curious continual learners who are obsessed with delivering results, including email marketing campaigns, SEO performance, and user experience. The Digital Marketing Specialist will be an analytical thinker who can use metrics to make strategic and tactical decisions . Responsibilities To develop compelling email strategies and content across two travel brands. Promotional emails, weekly newsletters, and drip campaigns. To maximize SEO to produce increased web traffic, lead generation. Identify trends and insights to implement solutions to improve UX speed & performance Analyze and evaluate end-to-end customer experience across multiple channels &touchpoints to improve overall experience and optimize user funnels. Provide thoughtful input surrounding emerging technologies and digital campaigns -Measure and report performance of all digital marketing campaigns (ROI and KPIs) To collaborate with team members and outside consultants on new and innovative strategies to increase travel bookings. Qualifications - 3-5 years digital content experience - Experience with email marketing tools (Mailchimp preferred) - Experience working with CRM database (Salesforce preferred) - HTML experience (CSS and JavaScript preferred) - Prior experience with Google Analytics and SEO tools (BrightEdge, Moz) - Strong analytical skills and data-driven thinking - Ability to manage projects and priorities under shifting deadlines The position is full-time, 9:30AM-6PM, no exceptions. We are located in Jenkintown, Pennsylvania, very close to train and bus transportation and an easy commute by car from most of greater Philadelphia. We offer a career opportunity with plenty of space to grow, where your creativity and energy are appreciated and rewarded. You'll find our warm, friendly and supportive staff and informal atmosphere a great place to build your career. We offer a competitive salary, health insurance, 401(k), paid vacation and plenty of wonderful travel opportunities.

Keywords: Friendly Planet Travel Inc., Philadelphia , Digital Marketing Specialist, Advertising , Philadelphia, Pennsylvania

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