Senior Marketing Specialist
Company: ADT Security Services
Location: Fountainville
Posted on: February 26, 2021
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Job Description:
At ADT, we?ve been in the business of helping save lives for
more than 145 years. As the number one smart home security provider
serving residential and business customers, our people are our most
important asset. Headquartered in Boca Raton, FL and at more than
200 locations across North America, our employees help empower our
customers to live more secure and confident lives. Join our team
and help us protect what matters most. For more information, visit
www.adt.com or follow us on Twitter, LinkedIn, Facebook and
Instagram.Job SummaryThrough collaborative processes and cross
functional influencing the Sr Marketing Specialist contributes to
the long-term Do It Yourself (DIY) marketing strategy which
articulates the Blue by ADT brand and promotes the DIY product line
and service. This is a key role in the day-to-day process of all
DIY marketing planning, prioritization and execution. The
Specialist initiates requirements and direction for all traditional
marketing creative development as well as helping to initiate
campaigns and creative asks for digital marketing, call center
support, PR and communication initiatives, and IT operations. This
position owns the development and socialization of all DIY go to
market strategic efforts.Duties and Responsibilities* Main point of
contact for all new creative requests. Assign and creative traffic
manage to ensure projects are completed on expected timeline. Ex.
email communications, website optimization, digital ads, print
media, packaging, social media etc. * Manage campaign set up for
emails, digital ads, print, direct mail, shared mail and affiliate
partnerships * Collaborate with marketing team to brainstorm and
develop promotions, marketing strategy and campaign proposals and
manage the Marketing teams? promotional documents * Focus on
traditional marketing efforts from conception to competition and
work closely with videography, photography, print, tv, radio and
creative agencies* Liaison between Marketing and IT teams to ensure
projects are submitted and completed on expected timeframe which
involves scheduling and leading meetings with stakeholders and
collaboration cross functionally * Coordinate with Compliance/Legal
departments on all marketing materials and business needs to ensure
materials are compliant with rules and regulations* Communicate
daily with Brand team to collaborate and review marketing assets to
make sure they reflect Brand standards* Develop and socialize
internal communications for Go to Market efforts (ex. mass media,
promotions, product announcements) and share with cross-function
departments to ensure they are aware of upcoming marketing releases
* Work closely with Head of Marketing, Finance, and Ops for
call-center based pricing, package development, and promotions*
Develop and manage corporate promotional calendar for all DIY
acquisition channels* Properly vet promotional viability through
financial team* Initiate all new marketing campaigns and assign
campaign tracking for proper measurement and analytics* Work
closely with internal Comms team and PR agency to develop and
execute positive in market reviews and presence for the DIY
products and Blue brand* Regularly takes part in and provides
feedback on creative reviews, brand accuracy, and compliance
requirementsEducation and CertificationBachelor?s degree in
Business, Marketing or related field required; Master?s degree
preferred.Experience* At least three years of experience in a
related field. * Excellent verbal and written communication skills.
* Excellent interpersonal and customer service skills.* Excellent
organizational skills and attention to detail.* Strong analytical
and problem-solving skills.* Strong supervisory and leadership
skills.* Ability to create, implement, and monitor budgets.*
Thorough understanding of principles and methods used to promote,
display, and sell products and services. * Proficient with
Microsoft Office Suite or related software.ADT LLC is an Equal
Employment Opportunity (EEO) employer. We are committed to having a
diverse and inclusive workforce and do our best to foster a culture
and environment where every employee feels valued. Our goal is to
serve our customers and help save lives. We can achieve this goal
when we have the best talent working in an environment where
employees feel included and recognized. Visit us online at
jobs.adt.com to learn more.
Keywords: ADT Security Services, Philadelphia , Senior Marketing Specialist, Accounting, Auditing , Fountainville, Pennsylvania
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