Product Director (Senior Manager), Unbranded Patient Marketing, Bladder Portfolio

Company: Disability Solutions
Location: Horsham
Posted on: May 9, 2024

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Unbranded Patient Marketing for Bladder Portfolio located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Product Director will be accountable for leading the "Above Brand" focused strategies and execution for the Bladder Portfolio. In this role, you will focus on three key areas 1) the development of strategies and tactics for adherence 2) Nurse (NPs and well as PAs) education and 3) Patient/caregiver advocacy. As well as optimal patient support and activation strategies, including insight generation, strategy development, strategic media planning, content development, and tactical execution. The Product Director will work with a cross functional team of brand partners, field sales, internal partners, and agency partners to help support Bladder patients. Position Description:

• Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
• Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with: Global Commercial Strategy Organization, Sales, Sales Learning & Development , Medical Affairs, and key internal partners
• Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
• Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
• Lead the creation of strong partnerships with Patient Advocacy Groups
• Work to create materials explaining J&J IM Financial Support to the community of Patients and Caregivers

Keywords: Disability Solutions, Philadelphia , Product Director (Senior Manager), Unbranded Patient Marketing, Bladder Portfolio, Advertising , Horsham, Pennsylvania