Consumer Marketing Director, US Vaccines - Meningitis
Company: GlaxoSmithKline
Location: Philadelphia
Posted on: May 9, 2024
Job Description:
Site Name: USA - Pennsylvania - PhiladelphiaPosted Date: May 3
2024We need fresh thinking to get ahead of disease as our patients
deserve bold ambitious ideas.--- - -The US Vaccines team is seeking
a Consumer Marketing Director for Meningitis. The successful
candidate will have a proven record of US consumer marketing
strategy development and execution, leadership and commercial goal
attainment. This is a highly visible and strategically important
role for GSK as we look to launch our Pentavalent candidate
vaccine. We are seeking an inspiring commercial leader and
experienced consumer marketer who can lead the way! -This role will
be a leader within the marketing team for GSK's meningitis
portfolio, reporting to the US Commercial Lead for Meningitis.You
will be responsible for driving US consumer marketing strategy and
execution, leading a team of cross-functional stakeholders, and
maximizing ambition. You will be accountable for communicating,
aligning, and delivering brand strategy and objectives for the
meningitis portfolio, primarily focused on the launch of our
Pentavalent candidate vaccine.Key Responsibilities: -
- Develop short-term and long-term consumer marketing plans and
budgets in line with brand marketing strategies and lead the
execution of the plan.
- Develop actionable insights to help protect older adolescents
against Meningitis and apply them to the strategic commercial
objectives.
- Design, develop and execute Meningitis omni-channel consumer
marketing strategy and tactics to achieve brand objectives.
- Design, develop, execute and optimize the Meningitis consumer
marketing media strategy and tactics to maximize impact against
consumer & campaign objectives.
- Measure campaigns, media, and KPIs. Partner with analytics
teams to use data to optimize impact and efficiency of
investments.
- Partner cross functionally with other brand team members,
commercial insights, medical/legal, agency partners, global
commercial, etc. on strategy development and execution
- Contribute to overall brand team marketing
capabilities/competencies while leading a consumer marketing
manager.
- Lead agencies and teams to deliver brand team objectives.
- Collaborate with Global to develop campaigns and adaptation for
US MarketWhy You? -Basic qualifications: -
- BS/BA, 6 years marketing or other relevant pharmaceutical
commercial experience
- 4+ years direct to consumer/patient marketing experience
leading across agencies.
- 4+ years of experience planning and executing a large media
budget, including linear and non-linear TV, and all digital
channels
- 4+ years Brand management experience, including demonstration
of scientific knowledge and competitive knowledge within
therapeutic areas and individual assets.
- Ability to work in the office a minimum of 2 times per
week.Preferred qualifications: -
- MBA
- 8+ years marketing or other relevant commercial experience
- Vaccines experience preferred.
- Launch experience preferred.
- Demonstrated people leadership experience; seeks to
continuously improve self, others, the business, and the
organization. -
- Demonstrated expertise with non-traditional/innovative consumer
marketing tactics for pharmaceutical brands, including social
influencers.
- Experience effectively collaborating and influencing in a
highly matrixed environment both internal and external colleagues
including those in a global commercial organization. -#LI-GSKPlease
visit - to learn more about the comprehensive benefits program GSK
offers US employees. Why GSK? Uniting science, technology and
talent to get ahead of disease together. GSK is a global biopharma
company with a special purpose - to unite science, technology and
talent to get ahead of disease together - so we can positively
impact the health of billions of people and deliver stronger, more
sustainable shareholder returns - as an organisation where people
can thrive. We prevent and treat disease with vaccines, specialty
and general medicines. We focus on the science of the immune system
and the use of new platform and data technologies, investing in
four core therapeutic areas (infectious diseases, HIV, respiratory/
immunology and oncology).Our success absolutely depends on our
people. While getting ahead of disease together is about our
ambition for patients and shareholders, it's also about making GSK
a place where people can thrive. We want GSK to be a place where
people feel inspired, encouraged and challenged to be the best they
can be. A place where they can be themselves - feeling welcome,
valued, and included. Where they can keep growing and look after
their wellbeing. So, if you share our ambition, join us at this
exciting moment in our journey to get Ahead Together.If you require
an accommodation or other assistance to apply for a job at GSK,
please contact the GSK Service Centre at 1-877-694-7547 (US Toll
Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity
Employer and, in the US, we adhere to Affirmative Action
principles. This ensures that all qualified applicants will receive
equal consideration for employment without regard to race, color,
national origin, religion, sex, pregnancy, marital status, sexual
orientation, gender identity/expression, age, disability, genetic
information, military service, covered/protected veteran status or
any other federal, state or local protected class.Important notice
to Employment businesses/ AgenciesGSK does not accept referrals
from employment businesses and/or employment agencies in respect of
the vacancies posted on this site. All employment
businesses/agencies are required to contact GSK's commercial and
general procurement/human resources department to obtain prior
written authorization before referring any candidates to GSK. The
obtaining of prior written authorization is a condition precedent
to any agreement (verbal or written) between the employment
business/ agency and GSK. In the absence of such written
authorization being obtained any actions undertaken by the
employment business/agency shall be deemed to have been performed
without the consent or contractual agreement of GSK. GSK shall
therefore not be liable for any fees arising from such actions or
any fees arising from any referrals by employment
businesses/agencies in respect of the vacancies posted on this
site.Please note that if you are a US Licensed Healthcare
Professional or Healthcare Professional as defined by the laws of
the state issuing your license, GSK may be required to capture and
report expenses GSK incurs, on your behalf, in the event you are
afforded an interview for employment. This capture of applicable
transfers of value is necessary to ensure GSK's compliance to all
federal and state US Transparency requirements. For more
information, please visit GSK's Transparency Reporting site.
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Keywords: GlaxoSmithKline, Philadelphia , Consumer Marketing Director, US Vaccines - Meningitis, Advertising , Philadelphia, Pennsylvania
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